What are the new ways to apply a blender and who is the most popular beauty YouTuber? Or are you simply looking for an influencer who can give you advice about your unique skin? You are guaranteed to find the Best Female Makeup Influencer to your liking. We searched all over the internet to create our list. And if you are not on the market for advice, don't worry! They have all kinds of videos. Get ready for some jaw-dropping artistic videos where they become someone straight out of a top model show! And if you like the influencer enough, you might want to know something about their personal life. You are in luck! Most of them post vlogs about their lives and share info on Instagram and Facebook!
Most Popular Female Makeup Influencers To Keep An Eye On In 2024
When constructing our list of the 15 Best Female Makeup Influencers of today, we at Famecop considered all kinds of factors and went through hundreds of beauty influencers. And let us tell you, even if they didn't make it on the list we still love them! However, there are only so many spots we can give out. We scanned Instagram, YouTube and TikTok of each individual beauty influencer to find out about their community and what everyone thinks about their sponsors and brands. Compared to our 10 Best Male Makeup Influencers list, this one seems much more calmer. But don't worry, if you love drama, we can assure you even this side of the makeup scene is not drama-free. So what are you waiting for? Take a look at our list of the 15 Best Female Makeup Influencers list of today!
#15 Nyma Tang
- Nyma Tang age, wiki, bio, social media
- Real name: Nyma Tang
- Birthday: 3rd April
- Born in: 1991
- Height: 5’6’’ (167cm)
- Country (citizen of): United States
- Followers: 1,35 million
- Brand: n/a
- Instagram: nymatang
- TikTok: nyma
- YouTube: Nyma Tang
Without further ado we would like to interduce you to Nyma Tang, starting with the number 15 of our 15 Best Female Makeup Influencers list. Nyma is an Afriacan American Makeup enthusiast with beautiful dark skin, which turned out to be an obstacle on her way of becoming a makeup artist. Her skin colour was not the problem, but finding the right foundation was definitely one. While perfecting her makeup techniques, Nyma realised that many brands didn’t offer a foundation in her skin tone. She decided to call those brands out by posting a video trying out the dark shades they offered. Her opinion resonated in many, and that was the beginning of a very popular and important series: The Darkest Shade. Nyma uses the series to not only call out non inclusive brands, but to also raise awareness of the imbalance in the makeup industry. In you’re looking for an inclusive makeup brand to support, we advise you to visit Nyma’s page, as she is the expert in the matter.
#14 Camila Coelho
- Camila Coelho age, wiki, bio, social media
- Real name: Camila Coelho
- Birthday: 27th February
- Born in: 1988
- Height: 5’4’’ (163cm)
- Country (citizen of): United States/Brasil
- Followers: 10,1 million
- Brand: Camila Coelho Collection
- Instagram: camilacoelho
- TikTok: Camila Coelho
- YouTube: Camila Coelho
Camila Coelho is a Brazilian-American beauty vlogger and the number 14 on our 15 Best Female Makeup Influencers list. Since the beginning of her internet career, Camila wanted to make sure to not leave anyone out. Even though it took more effort, she created two YouTube channels: one in English and one in Portuguese. She filmed videos on makeup and fashion in both languages, helping younger girls to find their style and learn makeup basics. Once her channels took off, she decided to take her career one step further. Still new to the business, Camila launched her own clothing line, showing the fashion world that she was ready to take over. The collection was a success and Camila didn’t wait long to launch her own makeup brand called Elaluz, honouring her Brazilian roots. Since then, Camila became a successful businesswoman in the beauty industry, but she never forgot about her fans. She keeps posting makeup, fashion and lifestyle videos on her channel, which you should definitely check out for some inspiration.
#13 Meredith Duxbury
- Meredith Duxbury age, wiki, bio, social media
- Real name: Meredith Duxbury
- Birthday: 21st January
- Born in: 1999
- Height: 5’7’’ (170cm)
- Country (citizen of): United Kingdom
- Followers: 18,8 million
- Brand: n/a
- Instagram: meredithduxbury
- TikTok: meredithduxbury
- YouTube: Meredith Duxbury
Meredith Duxbury is an English TikTok makeup star and the lucky number 13 on our 15 Best Female Makeup Influencers list. Amongst other influencers on our list, Meredith is still one of the newbies, as she only created her TikTok account in 2020. She didn’t expect anything more than having fun on her platform when she began posting her GRWM videos, talking about her life while applying her makeup. She collected a few followers until someone noticed Meredith’s unusual way of applying foundation. You see, instead of applying her makeup with a brush or a blender as any other makeup influencer, Meredith used her hands to apply her foundation. On top of that, people noticed the amount of product she used, which was way more than considered normal. All of a sudden, the whole TikTok makeup community were trying out the #foundationchallenge, inspired by no one else than Meredith herself. In a matter of weeks, Meredith became one of the most popular makeup influencers on the platform, counting millions of followers. How about you: are you willing to try the #foundationchallenge as well?
#12 Cydnee Black
- Cydnee Black age, wiki, bio, social media
- Real name: Cydnee Black
- Birthday: 3rd April
- Born in: 1992
- Height: 5’6’’ (167cm)
- Country (citizen of): United States
- Followers: 1,2 million
- Brand: n/a
- Instagram: cydbee
- TikTok: CydBee
- YouTube: Cydnee Black
The number 12 on our 15 Best Female Makeup Influencers list belongs to no one else than Cydnee Black, an American beauty vlogger and makeup enthusiast. Cydnee began her makeup journey by working at MAC Cosmetics store, but she always felt like achieving something more. After a while, she decided to create a YouTube channel and began posting makeup tutorials as well as some tips and tricks. Cydnee gained a lot of attention for her bright blue eyes, not common for people with dark skin. Since she was getting tons of questions about it, Cydnee filmed a video on the topic, which got a few million views. Since then, people fell in love with Cyndee’s humour and entertaining nature while doing her makeup. On top of that, Cydnee got famous for her series Makeup &History, where she unfolds the shocking truth behind some makeup techniques and products. Whether you’re a history fan or a makeup enthusiast, you should visit Cydnee’s YouTube channel, linked below.
#11 Michelle Phan
- Michelle Phan age, wiki, bio, social media
- Real name: Phan Tuyết Băng
- Birthday: 11th April
- Born in: 1987
- Height: 5’1’’ (154cm)
- Country (citizen of): Boston, United States
- Followers: 8,6 million
- Brand: EM Cosmetics
- Instagram: michellephan
- TikTok: michellephan
- YouTube: Michelle Phan
A Vietnamese American makeup influencer Michelle Phan is a successful businesswoman and the number 11 on our 15 Best Female Makeup Influencers list. Michelle is one of a few popular influencers who learned about makeup though magazines before YouTube tutorials were even a thing. She read beauty magazines and learned how to use makeup and how to use different techniques. After graduating from Art school, Michelle created her own makeup blog where she wrote about makeup. Her blog got famous to the point, when written tutorials weren’t enough. To please her many readers, Michelle created a YouTube channel, where she showed her face and began a new journey as a beauty vlogger. As a successful influencer, she created a makeup brand called EM, which introduced the concept of Glam Bags to the community. Even though she ran into a few obstacles on the way, she managed to stay on the market. If you would like to learn more about Michelle’s inspiring journey, we recommend visiting her socials listed below.
#10 Jaclyn Hill
- Jaclyn Hill age, wiki, bio, social media
- Real name: Jaclyn Roxanne Eilers
- Birthday: 20th July
- Born in: 1990
- Height: 5’6’’ (165cm)
- Country (citizen of): Illinois, United States
- Followers: 8,8 million
- Brand: Jaclyn Cosmetics
- Instagram: jaclynhill
- TikTok: JaclynHill
- YouTube: Jaclyn Hill
Number 10 on our 15 Best Female Makeup Influencers list is Jaclyn Hill, an American internet personality with emphasis on makeup and beauty. As many other successful makeup influencers, Jaclyn began her career working at MAC Cosmetics store before upgrading to a freelance makeup artist. Once she created her YouTube channel, Jaclyn decided to show the world her speciality: eye makeup. Whether it was eyeliner, eyeshadow or eyelash curler, Jaclyn was able to create a mesmerizing eye look every time. Her followers learned so much from her just looking at her technique and following her guide. Once she was comfortable in front of the camera, Jaclyn found a new speciality of hers: replicating celebrity makeup looks. Needless to say, that it was the last step of becoming one of the most popular makeup influencers out there. Oh, and if you want to read about something Jaclyn’s earlier controversy, we recommend reading her bio on Famecop.
#9 Jackie Aina
- Jackie Aina age, wiki, bio, social media
- Real name: Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina
- Birthday: 4th August
- Born in: 1987
- Height: 5’10’’ (177cm)
- Country (citizen of): United States
- Followers: 3,5 million
- Brand: FORVR
- Instagram: jackieaina
- TikTok: Jackie Aina
- YouTube: Jackie Aina
Introducing the number 9 on our 15 Best Female Makeup Influencers list, an African American beauty influencer, Jackie Aina. While looking at Jackie, only a few know that this beauty joined the US Army before even thinking about makeup. But it’s true. Once Jackie served her country and later, she served with her looks. While easily being one of the most talented makeup influencers known to us, Jackie ran into the same problem as a fellow makeup lover, Nyma Tang. Jackie was also shocked by the lack of darker foundation shades on the market. She decided to use her platform to raise awareness and to call out non inclusive brands. And let us tell you, we wouldn’t want to be part of those brands once Jackie came for them. Her brutally honest videos gained millions of views from her fans, who were ready to boycott any makeup brand with one sad brown shade and tons on light ones. If you’d like to do your makeup while listening to some tea, don’t wait and run to Jackie’s channel. All links are below.
#8 Emmy Combs
- Emmy Combs age, wiki, bio, social media
- Real name: Emmy Combs
- Birthday: 26th September
- Born in: 2000
- Height: 5’5’’ (167cm)
- Country (citizen of): United States
- Followers: 9,8 million
- Brand: n/a
- Instagram: emmycombss
- TikTok: emmycombss
- YouTube: Emmy Combs
Emmy Combs is an American makeup artist and stylist, and also the number 8 on our 15 Best Female Makeup Influencers list. Emmy made her debut on YouTube in 2014, when she posted a video Alopecia Face Routine. Emmy then explained the basics of her condition, which makes it impossible for her to grow hair, including eyelashes and brows, besides other things. While she began on YouTube, Emmy found her true audience on TikTok, due to her professional advice, makeup tutorials and comedy content. While some people felt sorry for Emmy because of her condition, she rarely ever talks about it badly. She is a naturally funny person with undeniable talent for makeup. One of the things she is a pro at are fake eyelashes. Since she applies her almost daily, she is more than capable of teaching her huge fanbase about all the pros, cons and tricks of applying false eyelashes. Whenever you’re in need of some light-hearted funny content with a sprinkle of useful makeup tips, we recommend clicking below and visiting one of Emmy’s socials.
#7 Christen Dominique
- Christen Dominique age, wiki, bio, social media
- Real name: Christen Dominique
- Birthday: 5th February
- Born in: 1987
- Height: 5’6’’ (167cm)
- Country (citizen of): United States
- Followers: 4,5 million
- Brand: Dominique Cosmetics
- Instagram: christendominique
- TikTok: Christen Dominique
- YouTube: Christen Dominique
Christen Dominique is an American versatile beauty expert and the lucky number 7 on our 15 Best Female Makeup Influencers list. She is known for her wide range of makeup tutorials and lifestyle content. With a focus on inclusivity and accessibility, Christen shares her expertise to help individuals of all skill levels feel confident and beautiful. Her genuine approach has earned her a dedicated and diverse following. While many makeup influencers changed their videos over the years, Christen stayed loyal to her makeup girlies. When scrolling through her YouTube channel, it seems as she never lacks inspiration for more makeup tutorials and tips. If you are also all about makeup, go check out her page. You might even learn something new!
#6 Desi Perkins
- Desi Perkins age, wiki, bio, social media
- Real name: Desi Perkins
- Birthday: 3rd March
- Born in: 1987
- Height: 5’6’’ (167cm)
- Country (citizen of): United States
- Followers: 4,4 million
- Brand: Dezi Skin
- Instagram: desiperkins
- TikTok: desiperkins
- YouTube: Desi Perkins
Desi Perkins is a chic style maven and influential makeup artist. She is also the best candidate for taking the 6th place on our 15 Best Female Makeup Influencers list. Known for her sophisticated yet approachable style, Desi's makeup tutorials and collaborations with major beauty brands have solidified her as a prominent figure in the beauty influencer landscape. Desi trained herself not only in primary makeup products but also in Special FX, which makes her channel stand out just in time for Halloween. Desi began her Halloween makeup series years ago, but it remains her most popular to this day. During her makeup influencer career, Desi had slightly changed her overall vibe. She is a proud mother of two who loves to share her experience with pregnancy, postpartum and being a full-time mother. So, if you’d like to watch more versatile content, we recommend visiting Desi’s socials.
#5 Mari Maria
- Mari Maria age, wiki, bio, social media
- Real name: Mari Maria
- Birthday: 29th November
- Born in: 1992
- Height: 5’7’’ (170cm)
- Country (citizen of): Brazil
- Followers: 25,1 million
- Brand: Mari Maria Makeup
- Instagram: marimaria
- TikTok: marimaria
- YouTube: Mari Maria
Introducing the top 5 Best Female Makeup Influencers, starting with Mari Maria, a Brazilian TikTok star and a talented makeup influencer. Mari Maria is a Brazilian beauty influencer and makeup artist who empowers others through the transformative power of beauty. Her glamorous makeup tutorials and reviews resonate with a diverse audience, and Mari Maria continues to be a positive force in the beauty community. On top of that, Maria managed to achieve what many before her couldn’t. You see, Marie began her journey on YouTube and Instagram, getting famous on both platforms. So, when the makeup scene made a premiere on TikTok, no one really expected Mari to blow up there too. Well, whether it was a happy accident or a thought through plan, Maria made an entrance to TikTok and gained millions of followers on the platform. You should definitely check her out, as her makeup transitions are on point.
#4 Madeyewlook
- Madeyewlook age, wiki, bio, social media
- Real name: Lex Fleming
- Birthday: 24th February
- Born in: 1993
- Height: 5’7’’ (170cm)
- Country (citizen of): Chicago, United States
- Followers: 2,6 million
- Brand: Madeyewlook
- Instagram: madeyewlook
- TikTok: madeyewlooklex
- YouTube: Madeyewlook
Just a spot away from reaching the winner’s ranks is Madeyewlook, an American makeup artist and the number 4 on our 15 Best Female Makeup Influencers list. Lex Fleming, better known as Madeyewlook, is a special effects makeup artist extraordinaire. Her channel is a treasure trove of spooky and creative makeup looks that showcase her unparalleled skills. Lex's dedication to the art of special effects has garnered her a loyal following of makeup enthusiasts and Halloween lovers. Since the beginning of her online presence, Lex hoped to make her own line of face paint, as she didn’t quite like those already on the market. In a few years of her rising career, she made that and much more happen. In the era on TikTok, she made her introduction in style. Her video with 7 extreme makeup looks as the 7 deadly sins has already collected over 30 million views and still counting. We definitely recommend visiting her socials below to see how talented Madeyewlook actually is.
#3 Pautips
- Pautips age, wiki, bio, social media
- Real name: Paula Galindo
- Birthday: 10th November
- Born in: 1994
- Height: 5’9’’ (175cm)
- Country (citizen of): Colombia
- Followers: 9,7 million
- Brand: Luxiebeauty
- Instagram: pautips
- TikTok: pautips
- YouTube: Pautips
Pautips is the name of number 3 of our 15 Best Female Makeup Influencers list, making her way up the makeup influencer ladder. Paula is a Colombian makeup enthusiast who only makes videos in Spanish. Despite the language choice, Paula has a huge following of millions of fans. Pautips has emerged as a beauty maven in the influencer sphere. With a focus on makeup tips and trends, Paula captivates her audience with valuable insights into the ever-evolving world of beauty. Her expertise resonates with those seeking practical advice to enhance their makeup skills. In a few years of her career, she managed to make her dreams come true and publish a book called Tu Mejor Versión. On her YouTube channel, she posts lifestyle videos she clearly enjoys as much as her fans. Even if you don’t speak Spanish, you should definitely give Paula’s channel a try. You might be pleasantly surprised.
#2 Huda Kattan
- Huda Kattan age, wiki, bio, social media
- Real name: Huda Kattan
- Birthday: 2nd October
- Born in: 1983
- Height: 5’7’’ (170cm)
- Country (citizen of): United States
- Followers: 54 million
- Brand: Huda Beauty
- Instagram: hudabeauty
- Twitter: Huda Beauty
- YouTube: Huda Beauty
We would love to introduce you to Huda Kattan, an American beauty icon and the number 2 on our 15 Best Female Makeup Influencers list. Huda Kattan stands as a visionary beauty mogul, transcending the boundaries of traditional influencer status. Beyond her interesting makeup tutorials, Huda's impact on the beauty industry reaches unparalleled heights through the global success of her makeup brand, Huda Beauty. As the founder and driving force behind this beauty empire, Huda has revolutionized the cosmetics landscape, creating a brand synonymous with innovation, inclusivity, and of course, quality. Her journey from influential makeup artist to entrepreneurial powerhouse cements Huda Kattan as an icon, inspiring millions to embrace their beauty with confidence. Once you watch her videos, we guarantee you will want to buy some of her products.
#1 NikkieTutorials
- NikkieTutorials age, wiki, bio, social media
- Real name: Nikkie de Jager
- Birthday: 2nd March
- Born in: 1994
- Height: 6’2’’ (190cm)
- Country (citizen of): Netherlands
- Followers: 20 million
- Brand: Nimya
- Instagram: nikkietutorials
- TikTok: NikkieTutorials
- YouTube: NikkieTutorials
Nikkie de Jager, widely celebrated as NikkieTutorials, is the number one and the leader of our 15 Best Female Makeup Influencers list. She stands as the beauty maestro from the Netherlands, captivating audiences globally with her transformative artistry. Beyond the confines of traditional makeup tutorials, Nikkie's influence resonates through her innovative collaborations with major beauty brands, solidifying her status as a trendsetter. Her video “The Power of Makeup” started a trend lasting a year, making a significant impact on the beauty industry as a whole. Nikkie's authenticity, coupled with her artistic talent, not only inspires millions to experiment with makeup but also promotes self-expression and acceptance in a world that embraces beauty in all its forms. As a beacon of creativity, NikkieTutorials continues to leave an indelible mark, shaping the beauty landscape for generations to come. We at Famecop love watching Nikkie’s makeup videos, as they always teach us something new and make us smile.
