Influencers have been taking off and shaping the industry for the last decade. However, they have been lately getting new competition. Virtual influencers are getting more popular than ever. We at Famecop decided to present you the list of the Best 15 Virtual Influencers on the internet! It's no surprise that especially tech companies are turning to collaboration with virtual influencers to make their products stand out. They have many shapes and personalities and are free of internet drama. In addition, they are not limited to human constraints, such as time, budget, and availability. For many virtual personalities, these limits simply don't exist, which gives the companies a new way to connect with their digital audience.
Most popular Virtual Influencers of today
It is tricky to define what a virtual influencer really is. You could say that someone like Alvin and the chipmunks were one of the first virtual personalities. In the 90s, GEICO had an adorable green lizard in their commercial, which was later turned into a full-on internet personality with its own Twitter and Instagram. In addition, in 2015, the internet experienced the rise of virtual influencers, and there were around 9 of them in the influencer industry. As of 2023, there are more than 200 virtual influencers all over social media! With the rise of AI chatbots and AI art, there is a good chance this industry will only thrive and become a force to be reckoned with. These are our picks for the Top 15 Virtual Influencers on social media!
List of the best Virtual Influencers (click on name for faster navigation)
#15 Teflon Sega
- Teflon Sega socials & wiki
- First apperence: January 5, 2018
- From: Quidron
- Genres: Virtual artist, Musician, Metaverse
- Created by: Independent
- Instagram followers: 135k
- Twitter: @teflonsega
- Spotify: Teflon Sega
- Instagram: teflonsega
Teflon Sega is a pink-skinned rockstar who takes over the metaverse by storm! There are thousands of artists who upload their creations on SoundCloud. But there are not many of them who skyrocketed as much as Teflon Sega. In January 2018, he started his career on SoundCloud and uploaded around one song per week. In 2019, he was chosen as an artist to keep an eye out for! Teflon Sega collaborates with various metaverse companies for his virtual concerts. Thanks to that, he has fans all over the world! He is all over social media, including TikTok and YouTube. Teflon Sega also often posts his thoughts on the latest topics on Twitter and offers a behind-the-scenes view of his latest projects!
#14 Hatsune Miku
- Hatsune Miku socials & wiki
- First apperence: August 31, 2007
- From: Sapporo, Japan
- Genres: Musian, Virtual concerts
- Created by: Crypton Future Media
- Instagram followers: 133k
- Twitter: @cfm_miku
- Tiktok: hatsunemiku0831
- Instagram: cfm_miku_official
Hatsune Miku is a 16 years old sensation with long, turquoise twin-tails from Japan who loves singing! However, don't let her young looks deceive you. Hatsune Miku was one of the first virtual influencers in the industry, paved it for other personalities and set standards. In 2007, Hatsune Miku came to life thanks to Crypton Future Media. What makes her special is that Hatsune Miku is not a human singer. Her persona uses an AI-generated voice and 3D graphics to perform. Thanks to this technology, Hatsune Miku can perform all over the world on stage and even collaborated with artists like Pharell Williams and Lady Gaga!
#13 Shudu
- Shudu socials & wiki
- First apperence: April 22, 2017
- From: Weymouth, Dorset, England
- Genres: Fashion, Modelling, Trends
- Created by: Cameron James (The Diigitals Agency)
- Instagram followers: 238k
- Facebook: Shudu Gram
- Website: Shudu
- Instagram: shudu.gram
This gorgeous virtual woman is trying to take over the fashion world! Meet the first virtual supermodel in the world. Shudu was created by Cameron James, founder of The Diigitals Agency, along with seven other virtual humans and is so far his most successfull one! Shudu originates from South Africa and found major success in the fashion industry. She collaborated with Cosmopolitan, Balmain and Vogue. Shudu is on good terms with other virtual influencers, and many would call her their friend. Thanks to her stunning looks, you can find a number of posts where Shudu poses for mystical shootings and presents eye-popping fashion pieces.
#12 Kizuna AI
- Kizuna AI socials & wiki
- First apperence: November 29, 2016
- From: Tokyo, Japan
- Genres: VTuber, Gaming, Q&As
- Created by: Activ8
- Instagram followers: 229k
- Twitter: @aichan_nel
- YouTube: A.I.Channel
- Instagram: a.i.channel_official
In 2016, a Japanese VTuber, Kizuna AI, officially started her social media career on YouTube. She is one of the largest virtual influencers on YouTube, with three separate YouTube channels. One is for regular talks and Q&A videos, one for gaming and the last one for her Chinese audience. Although there is no official English translation for Kizuna AI, there are whole communities dedicated to translating her videos, filling the void for English audiences! Kizuna worked with many video game companies and even partnered for a game, "Avabel Online". In 2018, she became an ambassador for the "Come to Japan" tourist campaign and appeared in campaigns for the noodle company Nissin.
#11 Bee Influencer
- Bee Influencer socials & wiki
- First apperence: April 28, 2019
- From: Paris, France
- Genres: Philanthropy, Art
- Created by: Fondation de France
- Instagram followers: 246k
- Twitter: @bee_nfluencer
- Website: Fondation de France
- Instagram: bee_nfluencer
"B", more known as bee influencer, is a tiny virtual influencer with a large goal. More than 30% of bee colonies disappear every year. That's why Fondation de France decided to create a BEE FUND and Bee Influencer. B is trying to protect all species of bees and has so far gained over a hundred thousand followers all over social media. He is straightforward with his goal. B wants to become relevant on social media so he can collaborate with famous brands and get enough money to protect bees all over the world! You can find him on Twitter, where he posts his thoughts on the latest topics of the human world. In addition, he posts photos of his regular day on Instagram and various brand collaborations.
#10 Imma
- Imma socials & wiki
- First apperence: July 12, 2018
- From: Tokyo, Japan
- Genres: Fashion Model & Producer
- Created by: Aww Inc.
- Instagram followers: 400k
- Twitter: @imma__en
- TikTok: imma.tokyo
- Instagram: imma.gram
Imma is a virtual influencer from Tokyo, Japan, produced by Aww Inc. In 2018, Imma officially appeared on social media and almost immediately appeared on the "New 100 Talent To Watch" list by Japan Economics. Imma means "now" in Japanese and is known for her iconic bubble gum pink bob and stunning fashion game. Her gorgeous personality makes her question everything and even her own self. She often uses #ithinkimcgi and loves exploring art museums and human culture. It's no surprise Imma appeared on our best 15 Virtual Influencers list since she collaborated with major brands such as Calvin Klein, Nike, Dior and Porsche Japan.
#9 Dayzee and Staxx
- Dayzee and Staxx socials & wiki
- First apperence: October 13, 2020
- From: New York City, New York
- Genres: Comedy, Metaverse
- Created by: Superplastic
- Instagram followers: 400k
- Website: Superplastic
- TikTok: n/a
- Instagram: therealdayzee
SuperPlastic is taking the virtual influencer industry by storm! Dayzee and Staxx are their third and most recent creation. Dayzee has a degree in aerospace engineering and loves designing new weapons fatal to the undead. She is a huge fan of Rihanna and the Rock. On the other hand, Staxx is a combat specialist and very good with weapons of mass destruction. Her hero is Kurt Cobain, and she even describes herself as a vampire Kurt Cobain. They both live together in New York and work as waitresses. However, these fashion-obsessed psychos find new work as minimum-wage celebrity zombie hunters!
#8 Puff Puff
- Puff Puff socials & wiki
- First apperence: October 26, 2020
- From: Palo Alto, California, USA
- Genres: Comedy, Positivity
- Created by: Individual
- Instagram followers: 865k
- Website: Puff Puff
- TikTok: itspuffpuff
- Instagram: itspuffpuff
If you think Puff Puff is not good enough to be on our list, you couldn't be more wrong. Some people call this little penguin a virtual budget influencer, but we think he deserves to be on this top 15 Virtual Influencer list. This little guy didn't have it easy in life. When he was eight years old, everyone forgot about his birthday. After that, in 2021, Puff Puff's parents separated. Luckily, he didn't become pessimistic like some might. Puff Puff is very wholesome and tries to spread a positive message all over the internet. Even when you have the worst day imaginable, Puff Puff hits you with a TikTok video or an Instagram Reel where he tells you how much he believes in you. Since 2020, this little penguin has built a positive community for anyone who needs it.
#7 Any Malu
- Any Malu socials & wiki
- First apperence: August 10, 2015
- From: Brazil
- Genres: Vlogs, Entertainment, Podcasts
- Created by: Combo Estúdio
- Instagram followers: 546k
- Twitter: @AnyMalu_Real
- TikTok: anymalu_real
- Instagram: anymalu_real
Virtual influencers are becoming popular across the globe. However, quite a few of the most popular ones are from Brazil. Any Malu is active all over social media and is especially famous on YouTube, where she posts vlogs, shares her life and stars in different podcasts. She is known for her goofy personality and not being very good with names. In 2015, Any Malu started as a small virtual influencer on YouTube with a tiny fanbase. As of 2023, Any Malu is one of the few virtual influencers who got her own animated show! This fully animated virtual star got picked up by Cartoon Network to create a show on the channel. During the premiere, Any Malu was the #1 show in Brazil!
#6 Janky
- Janky socials & wiki
- First apperence: June 18, 2019
- From: Los Angeles, California, USA
- Genres: TikTok comedy, Metaverse
- Created by: Superplastic
- Instagram followers: 1m
- Twitter: @janky
- TikTok: reallyjanky
- Instagram: janky
Janky is from the same creators as Guggimon. SuperPlastic is the first company that creates virtual celebrities. Janky was created by artist Paul Budknitz. In June 2019, Janky made his first appearance on social media. Janky is a part-time stuntman, which makes him a perfect fit for Guggimon's insane pranks that are later posted on TikTok. In his short career, Janky already has over 1 million followers on Instagram and millions of fans on TikTok! He collaborated with famous brands such as Red Bull, Prada and even Tinder. Same as his best friend and a fellow virtual influencer, Janky also made an appearance in Fortnite as a playable character.
#5 Guggimon
- Guggimon socials & wiki
- First apperence: June 16, 2019
- From: Mile End, Montreal, Canada
- Genres: TikTok comedy, Metaverse
- Created by: Superplastic
- Instagram followers: 1.4m
- Twitter: @guggimon
- TikTok: guggimon
- Instagram: guggimon
Guggimon is a virtual bunny and the first virtual influencer from the production of a vinyl toy company SuperPlastic. Since he is the oldest influencer in the company, it should be no wonder he has the most social media impact. Don't make his bunny looks deceive you into thinking he could have a normal personality. Guggimon is a horror fan, mixtape producer and axe collector. He is known for pulling over-the-top pranks on his best friend and fellow virtual influencer, Janky. Since his major debut on social media, he has collaborated with brands such as Gucci and even appeared in Fortnite as a playable character!
#4 CB of Casas Bahia
- CB of Casasa Bahia socials & wiki
- First apperence: June 27, 2017
- From: Brazil
- Genres: Pop-culture, Memes, Entertainment
- Created by: Casas Bahia
- Instagram followers: 1.4m
- Twitter: @CasasBahia
- TikTok: casasbahia
- Instagram: casasbahia
CB is another virtual influencer for one of the largest retail companies in Brazil, Casas Bahia. He is not that long in the industry and has already gained over 3 million fans on Instagram! In 2017, he made his first appearance for his company as Bahianinho and became a virtual influencer. CB went through many evolutions, especially in 2020. He got a re-design and went from a 2D child to a 3D teenager. Even though he is a virtual influencer owned by a retail company, CB is not limited to it. He is known to be very passionate about pop culture, video games, and music but also sustainability and exploring the secrets of Brazil.
#3 Nobody Sausage
- Nobody Sausage socials & wiki
- First apperence: April 5, 2020
- From: Lisbon, Portugal
- Genres: TikTok trends, Short video comedy
- Created by: Individual
- Instagram followers: 4.9m
- Twitter: @nobodysausage
- TikTok: nobodysausage
- Instagram: nobodysausage
If this virtual influencer surprised you, you need to tune in on the gen-z wavelength to understand fully. Nobody Sausage is completely different from our first two best Virtual Influencers. But that doesn't mean he is any less important! It's the other way around, and he shapes the industry in a different way. Nobody Sausage had his major breakthrough on TikTok, where he amassed over 5 million followers from his hilarious dancing videos. He is great at following the latest trends and making his fans laugh. Since then, he has branched out to other social media, where he posts his funny TikToks as Instagram Reels or YouTube Shorts.
#2 Lu of Magalu
- Lu of Magalu socials & wiki
- First apperence: August 13, 2009
- From: Brazil
- Genres: Product reviews, Unboxing
- Created by: Magazine Luiza
- Instagram followers: 6.2m
- YouTube: Canal da Lu - Magalu
- TikTok: magalu
- Instagram: magazineluiza
Lu of Magalu, better known as Magazine Luiza on social media, is a virtual influencer created by one of the largest Brazilian retail companies Magalu. In August 2009, Luiza came to life in a YouTube video and promoted iBlogTV on behalf of Magazine Luiza. She has the most followers on social media out of any influencers on our Top 15 Virtual Influencers list. On the other hand, her fame is mainly limited to Brazil, where she originated. Since she came to life, Magazine Luiza has dominated all social media platforms, including Facebook, Instagram, YouTube, Twitter and even TikTok. She has done a plethora of unboxing videos and product reviews on behalf of her mother company.
#1 Miquela Sousa
- Miquela Sousa socials & wiki
- First apperence: April 23, 2016
- From: Los Angeles, California, USA
- Genres: Vlogs, TikTok trends, Fashion
- Created by: Brud
- Instagram followers: 2.8m
- Twitter: @lilmiquela
- TikTok: lilmiquela
- Instagram: lilmiquela
Miquela Sousa, also known as Lil Miquela, is a robot girl created in the laboratory of Cain Intelligence. Luckily, her adoptive family/company, tech startup Brud, thought she deserved a better chance in life and reprogrammed her to have human consciousness. Since then, Miquela has become one of the best virtual influencers on social media! She doesn't have as many followers as some other virtual influencers on our list. However, we think she had a major impact on the industry. She figured in multiple philanthropy events and starred alongside Bella Hadid in a Calvin Klein ad. Miquela is a musician, model, and style guru and is one of the first virtual influencers in the industry!
Best Virtual Influencers of today
These are our picks for the best 15 Virtual Influencers to keep an eye out for in 2023. With our limited list, we could only cover the top 15, but there are much more of them! We feel like we should include honorable mentions such as cyborg rapper FN Meka, Geico Gecko, AI Angelica, Minnie Mouse and virtual idol Rim. As mentioned above, virtual influencers and celebrities are becoming more and more of the social media industry. We can only guess what the future holds, especially with the rise of new AI technologies. So make sure you are not left behind on the latest trends, and check out our other articles!