Who is RCLBeauty101?

RCLBeauty101 is an American internet persona who is active on YouTube, Instagram and other social platforms. Her real name is Rachel Claire Levin, and she was born on 24th February 1995 in Philadelphia.

At her young age, Rachel enjoyed singing, which led her to YouTube, where she could watch lip-syncing videos. While looking for these videos, she came across some makeup tutorials that caught her eye. She started to watch beauty videos regularly, and not long after, she found herself doing makeup tutorials in the mirror. She did that so often that eventually, she decided to film it in order to share this joy with others.

Rachel Levin's YouTube channel

She created her YouTube channel when she was just 15 years old, in December 2010. Her first ever video was called How to Conceal Under Eye Dark Circles. As a 15-year-old with braces, she had a long journey ahead of her. But she continued posting regularly and, in the meantime, learn more about makeup and filming videos. Her hard work paid off, and by the time she graduated from high school, her channel had over 300 thousand subscribers.

Besides makeup, Rachel enjoyed daydreaming and imagining face scenarios in her head. And since she had her YouTube channel, she decided to bring these scenes to life. One of these comedy skits was a video called Back to School: Expectations vs Reality, and it gave Rachel a chance to show her acting skills. This video became viral and got millions of views in just two years. As of 2022, this video has almost 42 million views.

Disney princesses in unexpected situations

Her audience enjoyed the new content, so Rachel decided to film more of it. But since she didn’t want to abandon her makeup content, she combined the two and created a whole new concept. For her comedy skits, she transformed herself and her friends into movie characters, using makeup and thrifted clothes. When all the preparations were done, these characters went on a journey and found themselves in all kinds of unexpected situations.

Thanks to her rising fame and all the great reviews from her fans, Rachel found the courage to start singing again. As she revealed in one interview, Rachel tried to keep her singing a secret from her YouTube fans. According to her, she recorded over 30 songs in private while she was discovering her own style. Till now, she only released a few songs, including her debut song Myself. But despite her insecurities, she started to own this part of herself. She also uploaded some singing sketches to her channel.

RCLÓ Cosmetics by RCLBeauty101

Although her internet career was going great and making her a lot of money, she didn’t want it to fall into a stereotype. She started adding new content every now and then to see how the fans would react. For example, her fashion-oriented videos were getting popular. But since Rachel enjoys making comedy content so much, she combined the two again and created a series called Swap. In this series, she invites a fellow YouTuber or a family member to the studio and switches clothes with them. These videos are usually full of fun and joy, and the fans can’t wait for another episode.

In 2020, Rachel decided to proceed to the next step in her career as a beauty vlogger and created her own makeup brand called RCLÓ Cosmetics. This brand sells lipsticks, eyeshadow palettes, eyeliners and overall everything one might need. Her products became popular, especially among celebrity makeup artists, who couldn’t take their hands off them.  

Interesting facts about RCLBeauty101

  • As of 2022, she is 27 years old.
  • Her zodiac sign is Pisces.
  • Her height is 5'8'' or 172 cm.
  • Her weight is 59 kilograms or 130 lbs.
  • As of 2022, her YouTube channel has over 14 million subscribers.
  • On her Instagram account, which she created in 2012, she has over 4 million subscribers.
  • Just two years into her YouTube career, in 2014, she was mentioned in The Wall Street Journal's article about beauty influencers.
  • In 2015, she was ranked as the top Social Media Influencer under 21 by ZEFR.
  • In August of 2015, RCLBeauty101 was a channel with the most subscribers added in the month.
  • She was nominated for the Streamy Award twice in the Breakout creator and Lifestyle categories.
  • Her fans are being called "Levinators".