Alissa Ashley

Who is Alissa Ashley?

Alissa Ashley is an American beauty vlogger who is active on YouTube, Instagram and other social platforms. She was born on 11th February 1995 in Oakland, California. While her Instagram account is filled with lifestyle tips, her YouTube channel is dedicated to makeup and beauty. She is also active on TikTok, where she shares everything from gym exercises to daily vlogs and funny reels.

Early life of Alissa Ashley

Alissa grew up with her mother and two sisters, so she didn’t need to look for her connection to the world of beauty. She was a creative kid who liked to draw, so she was naturally attracted to her mother’s makeup. She used to watch her while getting ready and enjoyed the daily transformations. She used to borrow her mom’s makeup and try to use it herself. While attending high school, she had plenty of time to improve her skills and dream of her dream job. Right after school, she found a job at a cosmetic store, but the job didn’t fulfil her as much as she expected.

Alissa Ashley's YouTube content

In Alissa’s younger years, YouTube was already very popular, so she was familiar with the concept. She decided to give it a try and created her own YouTube channel in 2014. She originally named it ItsAlissaWeekly before renaming it. Alissa built her YouTube career on eye makeup, specifically makeup suited for hooded eyes. Since she has the same eye shape and knows the struggle, she wanted to teach others how to adjust their technique. She filmed many tutorials on winged eyeliner or how to apply false eyelashes on hooded eyes. In one of her most popular videos, she summed up all tips from previous videos, and it went viral. The video is called Hooded Eyes Do’s and Don’ts and has 2,4 million views.

Is Alissa Ashley deleting videos?

She started a popular series called The Wheel Challenge, where she wrote names of various makeup products and attached them to a spinning wheel. Then she spun the wheel, and based on the result, she completed her makeup look for the day. Besides this challenge, she filmed a lot of makeup-related videos like tutorials, reviews and her favourite products. But around 2019, Alissa had a change of mind and became unimpressed by makeup videos altogether. Not only she switched her content, but people noticed that most of her videos were missing. Although people had their opinions on the topic, Alissa never spoke about her decision to delete so many videos.

Alissa Ashley on TikTok

Some people believe that YouTube vlogging is slowly dying because of TikTok. Alissa probably thought the same thing, and since she didn’t plan to cancel her internet career, she moved to TikTok as well. Makeup just wasn’t doing it for her, and she found her new passion in gym culture. She started to exercise a lot, got a membership at the gym and filmed short videos of her progress. She did her research and studied what exercises to do in order to get the figure she wanted. Lifestyle and gym-related videos have been trending on TikTok for some time, so she quickly found her audience. In 2022, she appeared on YouTube again and began right where she stopped. She continues posting reels on TikTok but is slowly finding her way back to makeup and her YouTube community.

Alissa Ashley's box braids

Alissa is known for her beautiful long hair, usually braided into many small sections. It may be said that box braids became her signature sign. In 2019 she posted a photo of her newly done box braids on Instagram and extolled her hairstylist. People loved her look but went crazy after she revealed the price. She stated that her new set of box braids cost her around 500$. Her fans turned on her, accusing her of making the prize up or, worse, showing away her money. Alissa wasn’t surprised by the reaction, but instead of apologizing, she stood her truth. When having long natural hair, a protective hairstyle is a must if you don’t want your hair to fall out or get matted. Alissa proudly stated that she is happy with her stylist’s work and will pay the same price in the future because she wants to keep her hair beautiful and healthy at the same time.  

Interesting facts about Alissa Ashley

  • As of 2022, she is 27 years old.
  • Her zodiac sign is Aquarius.
  • Her height is 5'1'' or 154 cm.
  • Her weight is 58 kilograms or 127 lbs.
  • Her most popular video is called makeup therapy and has over 11 million views.
  • She has over 2 million subscribers on YouTube, and another 2 million on Instagram and Tiktok combined.
  • She owns her own internet page, where she promotes her photography skills.