Who is Bianca Claßen?
Bianca Claßen is a German beauty vlogger who is active on YouTube, Instagram, TikTok and other social platforms. She was born on 6th February 1993 in Cologne, Germany. She is known for posting beauty-related videos on her YouTube channel BibisBeautyPalace.
Early life and background of Bianca Claßen
Bianca grew up in Germany with her family and sister Nadine. After finishing high school, she applied to college and started studying Social Sciences. She has always loved beauty and fitness growing up and wanted to include those traits in her life. She created her YouTube channel BibisBeautyPalace in 2012. Her videos consisted of makeup tutorials, fashion and lifestyle. She got lucky and collected over 500 thousand subscribers in just two months. She saw this as a sign and decided to drop out of college to focus on YouTube full-time.
Although she learned and spoke English quite well, Bianca found it more comfortable filming most videos in her native language. Apparently, she made the right choice, considering she won the Google Play Awards in the category Beauty, Fashion and Lifestyle in 2014, just two years after her debut video. Just a year after, her channel rose to fourth place among Germany's most popular YouTube channels.
Bianca Claßen YouTube channel
At the beginning of 2015, Bianca's channel had over 2,5 million subscribers. To give something back to her followers, Bianca decided to create her own cosmetic brand. She called the brand Bilou, an abbreviation for Bianca Loves You. Her first product was a bath foam which she decided to launch through the DM stores. Bianca took marketing very seriously, causing the product to sell out within hours in most stores. Besides great marketing, Bianca knew how to target the right audience. She made her product completely vegan, made it smell like doughnuts and, most importantly, made sure to make it cheap. In this case, successful sales were expected, if not certain.
Bianca was getting much deal offers from different brands. One of the most interesting offers came from Sony Mobile, who approached her with a chance to customize their new smartphone. She took the offer and launched her own customized version of the Sony Xperia M4 Aqua Mobile Phone, which had her face alongside her signature printed on the cover. This made Bianca realize just how much she is popular in Germany. At the end of 2016, her channel hit the 3 million subscribers milestone, and in addition to that, Bianca's channel appeared in that year's YouTube Rewind.
Battle of the most subscribed German influencers
BibisBeautyPalace channel started to catch on the most subscribed German channel, Gronkh. Her channel got the most subscribers, and Bianca became the owner of the most popular YouTube channel in Germany. Since YouTube influencers' fans can be quite competitive, her popularity backlashed when Gronkh's fans started a new internet trend. It said, "Subscribe to Gronkh, unsubscribe to BiBi". This event slowed Bianca's progress a little bit, but not nearly enough to take her crown.
In 2017, Bianca decided to make an appearance in the music industry. She released a song called How It Is (Wap, Bap) alongside a music video, which she posted on her YouTube channel. Despise Bianca's marketing and good quality music video, the release went the opposite way than expected. In a matter of days, the video became the eleventh most disliked video on YouTube, with 3,2 million dislikes from 60 million views.
Personal life of Bianca Claßen
Bianca her been married to her husband, Julian Julienco, for 13 years. They had two children together, Lio and Emily. They used to be the YouTube dream couple, but that changed after Bianca received a lot of criticism for her actions. In 2014 she organized a get-together for her fans in the centre of Cologne. It seemed like a nice gesture until it became clear that Bianca didn't announce this event to the city, and it caused some injuries. Besides that, some fans really hated her customized mobile phones and called them a rip-off. Julian appeared in numerous Bianca's videos. They once found a melted mobile phone case in their clothes and decided to jokingly add it for sale on eBay. Due to Bianca's popularity, the price went up to 133 000 euros, although the auction was cancelled afterwards. In 2021 Julian confirmed on his socials that Bianca broke up with him. They agreed to make their kids the main priority and didn't speak of it no more.
Interesting facts about Bianca Claßen
- As of 2022, she is 29 years old.
- Her zodiac sign is Aquarius.
- Her height is 5'7'' or 173 cm.
- Her weight is 62 kilograms or 123 lbs.
- She used to attend college but dropped out to focus on YouTube full-time.
- She became the most popular YouTube channel in Germany.
- She released one song, but it became one of the most disliked videos on YouTube.
- She has over 5,8 million subscribers on her BibisBeautyPalace YouTube channel.