Michelle Choi

Who is Michelle Choi?

Michelle Choi is a Korean American beauty vlogger who is active on YouTube, Instagram and other social platforms. She was born on 3rd October 1994, in California to Korean parents. She is known for posting beauty-related and lifestyle videos on her YouTube channel.

Early life and education of Michelle Choi

Michelle grew up in California alongside her parents. She used to have scoliosis, and since her case was one of the more severe, she had to get surgery in high school. After the surgery, she had to be homeschooled for half a year. This time was really bad for her since she didn't have the chance to socialize, and she started to feel insecure. To cope with these thoughts, she began to watch a lot of YouTube videos and read beauty-related blogs. After finishing high school, she decided to challenge herself and applied to college in South Korea. There she attended Yonsei University and graduated in 2016 with a bachelor's degree in Arts. She couldn't decide whether to stay or go back to the US, but she started to feel homesick and moved back to California.

Although her YouTube channel was created in 2012, Michelle didn't post anything until 2017. She began her journey as a content creator through her Instagram account, which was also created in 2012. She was posting pictures from her life and slowly gaining followers. She wanted to explore the possibilities of New York, so she moved there. Once in New York, she found a job at a NY Museum where she worked as a museum educator.

Michelle Choi as a content creator

After gaining enough followers on Instagram, Michelle started posting videos on her YouTube channel. She began her journey by posting some makeup tutorials, which were getting enough attention. One of her videos went viral just a year after her first video. It is called How To Get Glass Skin / Korean Skin Routine, and it has over 2,4 million views. Even though she was raised in California, Michelle was close to her Korean roots and learned a lot about Korean skincare and beauty. Her channel became so popular because she focused on natural products to make her skin glow instead of putting on lots of makeup. She learned how to create significant makeup looks without putting too much pressure on the skin.

Besides beauty, Michelle is focused on mental health and a healthy lifestyle. Her most popular series is called Living Alone Diaries. She created these diaries to show her audience all the pros and cons of living alone apart from her family. Although it seems easy, it may be hard to create a healthy routine while living alone. Michelle shares what she does in the mornings, how she stays connected to her friends and things like what she eats. She made a lot of videos on the What I Eat In A Day theme because she wanted to teach her audience how to cook for themselves. Some lifestyle creators film many complicated recipes a day, which can possibly discourage young people from eating healthy. But Michelle keeps showing them that a balanced diet can be quite easy and fun.

Little Puffy merch

Shortly after her channel went viral, people started to ask Michelle for merch. She decided to comply and started to think about possible ideas. Since her channel is supposed to be a comfortable, safe space for everyone, she decided to make her merch accordingly. She designed comfortable clothing, including sweatpants, sweatshirts and overalls. Her merch line is called Little Puffy, and it has been selling clothing since 2021.

Personal life of Michelle Choi

In some of her personal Q&A videos, Michelle revealed that she has been in a relationship with Ivan Huy, who she met in Korea. They managed to make their relationship work even when Michelle moved back to California. She talked about face-timing him a lot to stay connected, and it worked fine for some time. They eventually broke up but ended up on good terms. As of 2022, Michelle started dating Joey Kiho Kim. He appeared in some of her videos, and everything seemed to go great for them.  

Interesting facts about Michelle Choi

  • As of 2022, she is 28 years old.
  • Her zodiac sign is Libra.
  • Her height is 5'6'' or 167 cm.
  • Her weight is 54 kilograms or 119 lbs.
  • She got her bachelor's degree in Arts at Yonsei University in Korea.
  • She had surgery because of her severe case of scoliosis.
  • She is currently staying in New York.
  • She has over 1,7 million subscribers on YouTube.
  • Her most popular series is called Living Alone Diaries, where she posts vlogs from her life.