Safiya Nygaard

Who is Safiya Nygaard?

Safiya Nygaard is an American beauty YouTuber who is also active on Instagram, TikTok and other social media. Her full name is Safiya Jaffer Nygaard, and she was born on 16th July 1992 in California. Her father is a Danish businessman, and her mother is Indian, which explains her unique name. She went to a public high school and later attended Stanford University, where she accomplished a bachelor's degree in Drama and English.

Safiya's job at BuzzFeed

Safiya's acting skills have been evident since childhood. They improved even more at university, where she participated in a theatre production of Cat on Hot Tin Roof and others. While she wanted to pursue a career as an actress but also wanted to introduce her own ideas to the world, she created her YouTube channel in 2011. She made a few beauty-oriented videos and, with her oratory and energy, caught the eye of the Buzzfeed company. Buzzfeed hired her in 2015 and put her in charge of a new show called LadyLike.

Although LadyLike wasn't supposed to be a big thing, it became as popular as other Buzzfeed shows under Safiya's leadership. Safiya was a video producer of LadyLike, but despite the show's success, she wasn't allowed to decide about its future or apply any significant changes. But what bothered her even more was that she wasn't allowed to reply to comments and communicate with the viewers. She was the face of LadyLike, but she felt like she did not have a voice of her own. She tried to negotiate with her managers, but they already had a functional company policy and weren't going to change that. Since Safiya wanted more responsibilities and the option to make some changes, she decided to leave Buzzfeed in 2017. She even posted a video, Why I Left BuzzFeed, on her YouTube channel, and since the company is known worldwide, said video got over 14 million views.

YouTube career of Safiya Nygaard

After leaving Buzzfeed, Safiya started to focus mainly on her YouTube channel and post regularly. She was never going to become an average beauty vlogger with makeup tutorials and reviews. She likes to experiment and create chaos, which is presented in one of her most popular series called Bad science makeup experiments. Around 2018, a trend occurred when influencers decided to combine their makeup products and figure out what would come out of them. And Safiya was one of the original creators who even came up with this idea and managed to move it to the next level. In her videos, she would mix not only different shades of foundations but also highlighters, mascaras and contouring products and eventually try the results on herself.

Safiya has many personality traits, but shyness isn't one of them. Her other top-rated series is focused on fashion, more precisely on questionable fashion choices. In this series, she ordered a bunch of unusual and over-the-top clothing and decided to wear one piece at a time for a whole week. And, of course, she filmed the entire process, including her own thoughts, the public's reaction and how she felt. Besides the videos being inconceivably hilarious, they also sent an important message. No matter how you look or what you wear, it doesn't reduce your value as a person. In that case, there's no reason to be ashamed for wearing what you like, even though it's not generally seen as fashionable or appropriate.

Besides makeup and fashion, Safiya is interested in many other products which can be purchased on the internet. She enjoys ordering strange items on Amazon, Wish or basically any store that her viewers suggest. These videos became very popular not only on her YouTube channel but also on her TikTok account, where she has almost 2 million followers. One of the unique products she found on the internet is a machine which can turn any liquid into a face mask. And since Safiya loves a good challenge, she created masks made of beer, mouthwash or highlighter, which produced enjoyable content for a long time. She also participated in famous makeup and style challenges.

Safiya's personal life and its impact

Safiya met her husband, Tyler Williams while attending Stanford University. Their wedding took place in 2019, and many known YouTubers, including the infamous Jenna Marbles, were invited. Since wedding offers many options, Safiya dedicated one entire YouTube series to wedding content. From their engagement, she tried out wedding dresses from Wish, traditional historical dresses and even one custom-made dress in black. She made a reference to makeup mixing videos and tried to bake a wedding cake with all possible flavours.

Safiya is a versatile content creator, who communicates with her fans on a daily basis, and makes content to their liking. For this very purpose, she created her second YouTube channel, Safiya shorts. On the channel, she reposts her TikTok videos, so anyone would have access to her whole content, and she also films short vlogs where she talks about her life. Her husband Tyler is very supportive of Safiya's career and appeared in numerous videos. In 2021, Safiya created a third YouTube channel, Safiya and Tyler, where, as the title suggests, they make content together. To this day, Safiya Nygaard stays one of the most popular content creators.  

Interesting facts about Safiya Nygaard

  • As of 2022, she is 30 years old.
  • Her zodiac sign is Cancer.
  • Her height is 5'10' or 177 cm.
  • Her weight is 65 kg or 143 lbs.
  • As of 2022, her main YouTube channel has over 10 million subscribers.
  • An essential part of her life became the cat Crusty, whom Safiya adopted.
  • In 2019, she launched a lipstick collection, which came out of collaboration with ColourPop.
  • She was nominated twice for Streamy Awards in the categories Beauty and Creator of the Year.