Sona Gasparian

Who is Sona Gasparian?

Sona Gasparian is an Armenian American makeup artist who is active on YouTube, Instagram and other social platforms. She was born on 9th December 1985 in Armenia. She is known for posting makeup-related videos on her YouTube channel.

Early life and education of Sona Gasparian

Sona's family emigrated to the United States when she was just 12 years old. They didn't have a lot of money and wanted to start a new life somewhere else. Although it was her parent's wish, Sona didn't like it there very much. She didn't speak English, and the learning process was challenging, especially while trying to fit into a new school. Besides the language barrier, she had bad acne as a teenager, so she was often bullied by her classmates. At that time, she started to enjoy putting on makeup as a coping mechanism. She got one makeup kit and used to spend hours playing with it and learning new things.

Her passion for makeup was getting stronger, so she applied for the LA-based Make-up Designory. Sona completed all her tasks and became a certified makeup artist at just 16 years old. After getting her certificate, she applied to Woodberry University. She graduated with a bachelor's degree in Business Administration and Management. After completing her education, Sona found a job at a MAC Cosmetics makeup store to train her makeup skills. She worked as a freelance makeup artist as well.

Sona Gasparian's YouTube channel

Sona joined the YouTube makeup community in 2011. There weren't many certified makeup artists out there, so her education helped her to stand out from all the other beauty vloggers. She was aware that editing videos and having good lighting go a long way, so she prepared everything beforehand. Besides filming basic makeup tutorials, Sona sometimes got permission to film one of her clients, so her audience could watch her daily work. Although her advanced looks amazed a lot of people, her first video that went viral was a "No Makeup" Makeup Tutorial. She stayed consistent and came up with a new idea every other day until her audience reached 1 million.

The internet has always loved some useful beauty hacks that would make their lives a little bit easier. Sona hopped on the trend and created a series where she advised people how to learn some advanced techniques the easier way. Although must-have makeup products seem to be pretty easy to choose, people often forget some crucial elements which can make a big difference. Because of this, Sona filmed a video about must-have products, where she showed her collection and explained the reason for every single product.

Even though she has her certificate, Sona wanted to show her audience that she is the same as them. In order to get closer to her fans, she created the Get To Know Me series, where she posts more personal videos. She shares some facts about herself now and then and shows her realistic morning routines. She also added some mental health tips because everyone gets overwhelmed sometimes. Another thing which she and her audience have in common is a lack of time. Even though you plan your day minute by minute, you always catch yourself slacking off and then rushing to get everything done. For these very days, Sona started a Five Minute Fridays series, where she posts the easiest makeup tutorials. In these tutorials, she uses as few products as she can and shows how to create stunning looks in just a couple of minutes.

Personal life and beauty company of Sona Gasparian

Sone met her husband, Kasra, in 2012 at a mutual friend's party. They started dating shortly after that and got married in 2014. Kasra is an aerospace engineer, as Sona revealed in 2013 when they made their relationship public. Kasra has always been loving towards Sona and her dreams, and he helped her to launch her own beauty company. The company is called Persona Cosmetics, and it was established in 2016. Sone revealed that she initially started the company because of a single eyeshadow palette, which she had in mind for years. After its first launch went better than expected, Sona decided to focus on creating products that would make people feel better about themselves.  

Interesting facts about Sona Gasparian

  • As of 2022, she is 36 years old.
  • Her zodiac sign is Sagittarius.
  • Her height is 5'4'' or 162 cm.
  • Her weight is 61 kilograms or 134lbs.
  • She has a bachelor's degree in Business Administration and Management from Woodberry University.
  • Her family emigrated from Armenia to the US when she was 12 years old.
  • She is a certified makeup artist educated at a Make-up Designory based in LA.
  • She has over 700 thousand subscribers on her YouTube channel.
  • Her most popular video is called How To: Look Beautiful With No Makeup, with over 12 million views.
  • She is the founder of Persona Cosmetics company, which she created in 2016.