Stephanie Ledda

Who is Stephanie Ledda?

Stephanie Ledda is an American beauty vlogger who is active on YouTube, Instagram and other social media. She was born on 6th June 1990 in New York. She has a younger brother who supports her and is very close to her. She is known for posting beauty-related videos on her YouTube channel under the name SMLx0.

Education and early career of Stephanie Ledda

Stephanie grew up in New York alongside her parents and younger brother. She was always interested in makeup but never thought about becoming a beauty influencer. She majored in business management and marketing in college and planned to pursue a career in this field. Stephanie loved watching YouTube makeup tutorials, and in 2009, while still in college, she decided to give it a try. She managed to cooperate studying and making videos, which she filmed on her study laptop. After graduating from college, she found a job at a bridal boutique, where she got some inspiration from.

SMLx0 YouTube channel

Stephanie called her channel SMLx0, and although her fans had many suggestions about what it means, it is a simple shortcut to her name. Her middle name is Michelle, which explains the M in the title. Stephanie began posting makeup videos and was focused on recreating celebrities’ looks, such as Rihanna and Miley Cyrus. Although her videos were low quality because of her laptop camera, she managed to build a steady fanbase. In 2011 Stephanie tried to balance her job at the bridal shop with her growing YouTube career and couldn’t decide which one to let go of. Fortunately, she was approached by StyleHaul, which is a marketing company. That made a choice for her, so she quit her regular job and started to focus on YouTube full-time.

Stephanie is all about makeup, and so is her channel. She got inspired by her past job and filmed a lot of wedding-themed videos. In those videos, she shows her way of doing different wedding makeup looks. She makes sure to let people know how different these looks are from everyday makeup. Since wedding makeup has to stay perfect all day long and look good on camera, it involves using more products and good fixation. She got married in 2020 and filmed her wedding makeup tutorial along with her thoughts on that day.

YouTube content of Stephanie Ledda

Because she has a lot of makeup, she wanted to make sure that her fans would know which products are the best, in her opinion. She created a series called Favorites, where she talks about her favourite products. An exciting topic became her video, where she talks about products that she re-purchased. She has access to every possible product because of the brand deals she signed, so if she purchases ne product multiple times, it means that she really loves it. Stephanie decided to combine Get Ready With Me videos with Q&As. It allows her to answer some fans’ questions while talking about her makeup routine at the same time.

Stephanie lately got into hauls and vlogs. She became close with her audience and liked to inform them of important events in her life. She also loves to cook and bake, so she often vlogs about her meal of the day, where she doesn’t forget to add a recipe. Fashion is related to makeup because it involves mixing colours and textures, such as mixing eyeshadow. Stephanie, once in a while, films a fashion haul, where she puts together chick outfits for every occasion. Her audience grows every day, and Stephanie is glad that she decided to pursue her career as an influencer.

Interesting facts about Stephanie Ledda

  • As of 2022, she is 32 years old.
  • Her zodiac sign is Gemini.
  • Her height is 5'4'' or 162 cm.
  • Her weight is 60 kilograms or 132 lbs.
  • She graduated college with a degree in business management and marketing.
  • She used to work in a bridal boutique before switching to YouTube full-time.
  • She has over 1,1 million subscribers on YouTube with additional 470 thousand on Instagram.
  • Her most popular video is Easy Sock Bun Tutorial, with over 2,2 million views.
  • Stephanie got married in 2020 and filmed a lot of wedding-themed makeup tutorials.