Who is Wayne Goss?
Wayne Alan Goss is an English YouTube makeup artist who is also active on Instagram and other social platforms. He was born on 4th March 1978 in Bridgwater, but since early childhood was raised by his aunt and uncle in Burnham-on-Sea. He has a bachelor’s degree in arts.
Wayne has been interested in makeup since he was a child but started to learn more about it in his 20s. During that time, he suffered from acne all over his face and became dedicated to making his skin flawless. For this purpose, he started to read books containing makeup tips and tutorials written by makeup artists, such as Way Bandy. He got so invested and passionate about it that he decided that self-learning wasn’t enough. So after finishing his bachelor’s degree, he moved to London to study as a makeup artist. Wayne believes to this day that education isn’t everything. Because of this, he worked at makeup stores and later as a freelance makeup artist while attending his courses. He is working as a freelance makeup artist to this day, simultaneously with his internet career.
Wayne's YouTube career
Wayne created his YouTube channel in 2009 under the name Gossmakeupartist. He made it his mission to educate his audience on makeup while reserving their healthy passion for it. He filmed multiple videos on the very basics of applying makeup, product by product. He makes sure that his viewers understand that every face is different, and therefore, it requires a different approach. Wayne made it very clear that he despises some makeup tips that are popular at the moment. He never misses an opportunity to comment on it, explain why is that particular tip improper, and chiefly he explains the right way to achieve the same look.
One of the main trends of the last decade became contouring. People started to change their facial features with makeup, and this art became a necessity, mainly in the movie industry. Since Wayne is trained on how to contour different-sized faces, he started a whole series dedicated to this topic. In this series, he teaches people how to sharpen their cheekbones, remove double chin or narrow their nose with only a few products. The same goes with applying blush and just the right amount of highlighter.
Although he is a trained makeup artist, Wayne is also a YouTuber who wants to create popular content. The Kardashians have been a hot topic for a few years, so he made several videos on how to accomplish their makeup looks. And since no one knows it all, even Wayne learned a thing or two from them.
Since Wayne suffered from severe acne at a young age, he often makes videos on skincare. In several videos, he explained different types of skin and the usual causes of skin problems. Later, he introduced other skin care products while describing how and when to use them. He also addressed many popular skincare tips which can be harmful and tried to dissuade his viewers from practising them.
In 2012, Wayne created his second YouTube channel called Gossmakeupchat. He dedicated this channel to other topics he doesn’t discuss on his main account. For example, there can be found makeup reviews, Q&A’s, vlogs about his interests or some makeup challenges.
Wayne's makeup brushes
In 2013, Wayne partnered with Beautylish and created his own line of makeup brushes. His goal was to make makeup brushes that were accessible to everyone but also stand up to his standards. These brushes should last many years at least, be soft to the skin, and overall they should be able to do the job with minimal effort. In September 2013, he launched the first set, Wayne Goss – The Collection, which was sold out within hours. This first set became so popular that when he presented his limited holiday edition, there was a 12 000-people waiting list before its release.
To make sure that his customers would be happy with his brushes, he created a series on his YouTube channel called My Makeup Brushes – How to Guide. In this series, each video is dedicated to one brush of the set. Wayne explains what this one brush is used for, how to properly use it for the best results and, in the end, how to take care of it, so it luckily lasts a lifetime.
Interesting facts about Wayne Goss
- As of 2022, he is 44 years old.
- His zodiac sign is Pisces.
- His height is 6'0'' or 180 cm.
- In 2014, he collaborated with Paula's Choice and created an eyeshadow palette.
- In 2014, his brush line was nominated for the Best Makeup Brushes award in Temptalia's Readers' Choice Awards.
- In 2015, he won Refinery29's Beauty Innovator Award as a Must-Watch Beauty Vlogger.