Haley Kim

Who is Haley Kim?

Haley Kim is a Korean American beauty vlogger who is active on YouTube, Instagram, TikTok and other social platforms. She was born in South Korea in 1994 and is currently living in New York. She is known for posting beauty-related and lifestyle videos on her YouTube channel.

Early life and career of Haley Kim

Haley graduated from high school in 2013 and joined Instagram in 2014. She posted some photos which got a little attention, so she decided to create her YouTube channel in 2015. She has always been passionate about beauty and makeup and tried to improve her makeup skills while still in high school. She has never been taught how to care for her skin and what products to use, so she kind of figured it out herself.

YouTube channel of Haley Kim

She used to pluck her eyebrows so they would be in a straight line, causing her face to look wider. Later she started to experiment with foundation, but she was using shades too light for her skin, which made her look sick and tired. She got through all the stages of trying and failing until she found out what combination of products worked for her. After improving her skills, she started posting on YouTube. Her first video was called My Favourite MAC Lipstick, and it got a couple hundred thousand views.

Haley’s motto, considering makeup, is Less is More. After all of the searching for the best type of foundation, she realized that her skin was beautiful on its own. She sees makeup as a tool to enhance already existing facial features, not a way to hide or change them. This approach leads her life, and it appeals to a lot of her viewers. Haley’s channel represents the unusual way of looking at makeup. She likes to keep things simple and tries to inspire her viewers to do the same. She uploaded a video Natural Makeup Look, where she shared her everyday routine considering makeup, and it got over 2,6 million views.

No Foundation No Problem

Haley’s channel is focused on quality instead of quantity. Haley posts just a few videos a month, but every one of them is well-edited and has a meaning. Besides makeup, she uploaded a couple of videos on skincare. She is familiar with Korean skincare rituals and uses them in daily life because they are focused on brightening the skin and keeping it healthy. Healthy skin usually means beautiful and glowy-looking skin, which makes it easier to skip foundation.

Her most popular video is called Glow Makeup, with over 8,4 million views. Her other popular videos have a similar message, that beautiful skin can be accomplished without using foundation at all. On her Instagram account, she is currently starting a movement called No Foundation No Problem. It is supposed to help women enhance their natural beauty and teach them how to start loving their natural skin. Because after you make peace with your own appearance, you can start focusing on eye and lip products to enhance your naturally beautiful features.

Interesting facts about Haley Kim

  • She has over 900 thousand subscribers on her YouTube channel.
  • She posts videos about natural beauty and skincare.
  • She is currently starting a movement called No Foundation No Problem.
  • She tries to teach her audience to love their natural features and skin.
  • She has over 1,07 million subscribers on her self-titled YouTube channel.
  • Her most popular video is Glow Makeup, with over 8,5 million views.