Rozy

Who is Rozy? 

Rozy, South Korea's pioneering virtual influencer, was crafted by Sidus Studio X. With an impressive Instagram following of over 113,000, she shares common interests with her fellow virtual influencers, such as a love for travel, modeling, yoga, and adventure sports. 

Rozy on Instagram 

Making her debut on Instagram in August 2020, Rozy has swiftly sealed over 100 sponsorship deals. These partnerships include renowned brands like Calvin Klein, Maison Margiela, Hera Beauty, and her notable collaboration with the prominent South Korean company Shinhan Life Insurance, where she serves as a model. 

How much does Rozy earn? 

In 2021 alone, Rozy's earnings soared to a remarkable one billion Korean won, equivalent to around $833,000 USD. Looking ahead, Sidus Studio X's CEO, Baek Seung Yeop, envisions an exciting future for Rozy. The company plans to bestow her with a distinctive voice and cast her in various cinematic ventures, K-dramas, and entertainment programs. As South Korean corporations increasingly turn to Rozy as a substitute for celebrities, aiming to avoid potential controversies, her popularity is poised for rapid ascent. 

Interesting facts about Rozy 

  • Rozy is South Korea's first virtual influencer, developed by Sidus Studio X, marking a significant step in the country's digital influencer landscape. 
  • Since her debut on Instagram in August 2020, Rozy has rapidly accumulated a following of over 113,000 followers, demonstrating her appeal and engagement in the virtual world. 
  • Rozy shares a wide range of interests, including a passion for travel, modeling, yoga, and adventurous sports, making her a relatable and versatile virtual personality. 
  • Rozy's virtual presence has attracted over 100 sponsorship deals with prestigious brands like Calvin Klein, Maison Margiela, Hera Beauty, and Shinhan Life Insurance. 
  • In 2021, Rozy's estimated earnings reached a remarkable one billion Korean won, equivalent to approximately $833,000 USD, underlining her financial success as a virtual influencer. 
  • Sidus Studio X has ambitious plans for Rozy's future, including giving her a unique voice and casting her in movies, K-dramas, and various entertainment shows.